Price observatory
The Price Observatory involves capturing the number of options and their respective prices for the entire assortment available in organized retail (apparel chains, beauty chains, etc.). Recently, alongside direct in-store monitoring, the service of price observation directly from online shops (with automatic information retrieval) has been introduced.
The Price Observatory is an important tactical tool, essential for quickly evaluating assortment completeness and pricing, thanks to comparisons with direct competitors, both nationally and on a European scale.
The Price Observatory is a customizable tool because it offers clients the possibility to select their own benchmarks, choosing the appropriate competitor stores on the territory and among online shops.
Price Observatory: flexibility and precision for refining and adjusting pricing and assortment.


A tool for identifying “critical” price points to focus on in terms of breadth and depth of range.
A tool for identifying “critical” price points to focus on in terms of breadth and depth of range.
Identify strategic price points, i.e., those to focus on in terms of range breadth and depth
Evaluate the brand’s offer mix (in that specific store) in terms of the number of references and number of price points (‘concentrated or dispersed range’), always through comparison with competitors
