The Price Observatory is a strategic tool designed to provide a fast and accurate assessment of assortment completeness and pricing strategies. By comparing data with direct competitors, both nationally and across Europe, businesses gain valuable insights to optimize their pricing approach.

The Price Observatory is fully customizable, allowing clients to define their own benchmarks by selecting specific competitor stores and online shops for direct comparison. This flexibility ensures a tailored approach to market positioning and competitive pricing analysis.

Price Observatory: a dynamic solution for precise pricing strategy adjustments and optimized product assortment management.

A powerful tool for identifying “critical” price points that influence market positioning and profitability.

  • Pinpoint essential price points that impact range breadth and depth, enabling strategic pricing decisions.

  • Identify strategic pricing structures to enhance product positioning and optimize revenue streams.

  • Assess the brand’s pricing mix at a granular level, analyzing the number of SKUs and price variations within a store, always in direct comparison with competitors.