The Price Observatory is an important tactical tool, essential for quickly evaluating assortment completeness and pricing, thanks to comparisons with direct competitors, both nationally and on a European scale.

The Price Observatory is a customizable tool because it offers clients the possibility to select their own benchmarks, choosing the appropriate competitor stores on the territory and among online shops.

SITA HP ILLU3 Moneta2 SITA HP ILLU3 Cel

Price Observatory: flexibility and precision for refining and adjusting pricing and assortment.

SITA ChiSiamo ILLU3 SCONTO SITA CHISIAMO ILLU2 Grafici

A tool for identifying “critical” price points to focus on in terms of breadth and depth of range.

  • A tool for identifying “critical” price points to focus on in terms of breadth and depth of range.

  • Identify strategic price points, i.e., those to focus on in terms of range breadth and depth

  • Evaluate the brand’s offer mix (in that specific store) in terms of the number of references and number of price points (‘concentrated or dispersed range’), always through comparison with competitors

SITA HP ILLU1 StellaARANCIO SITA FAshionRetail ILLU1 Carta