Thematic observers enrich the offering of Sita Ricerca’s Fashion Consumer Panel: fashion personas, clothing styles, Gen Z, curvy target, second-hand market, sustainability, entertainment licenses, animals and fashion, tailor-made surveys.

Fashion Consumer Panel: since 1983, a unique analysis and knowledge tool in Italy.

A customizable and essential analysis tool for strategy definition, integrated into a European market measurement system.

  • Understand the size and evolution of the entire fashion market

  • Identify market shares of key players (retailers and brands)

  • Monitor major consumption trends in the Italian market

  • Study purchasing behaviours in relation to consumers’ sociodemographic and value profiles

  • Understand the characteristics and purchasing choices of one’s own customers and those of competitors’ customers