Quantitative research describes and statistically measures consumer attitudes, opinions, and judgments, offering an objective and overall view of a market, brand positioning, or phenomenon. It also explains in detail the relationships between variables.

Sita Ricerca preferably uses a multidisciplinary approach, starting from the exploratory phase (qualitative) and then measuring the results quantitatively, obtaining particularly accurate and operationally valid studies.

SITA ChiSiamo ILLU4 torta SITA ChiSiamo ILLU3 SCONTO

Sita Ricerca has acquired considerable experience in quantitative analyses, including those particularly complex and characterized by a large amount of data.

SITA ChiSiamo ILLU5 freccia SITA CHISIAMO ILLU2 Angolo

Quantitative Research: the answer to the multidimensionality of consumer attitudes, behaviours,
and characteristics.

  • Determine the size of reference markets

  • Obtain data on needs, preferences, behaviours, and consumption habits

  • Evaluate, on extensive samples, the results of qualitative research

  • Measure customer satisfaction for a product/service

  • Profile the clients of the commissioning brand and the competition in demographic, behavioural, and value terms