Sitaricerca, your search engine of reality

Sita Ricerca is a consumer market research and consulting company specializing in lifestyle and retail sectors. From expertise in qualitative research to communication and consumption tracking, we have the right solution to support you.

About Us

Sita Ricerca was founded in Rome in 1983, specializing from the outset in market research applied to the apparel sector. Today, the company encompasses numerous research divisions, capable of covering multiple markets, from beauty to food, from parapharmaceuticals to large-scale retail distribution. In November 2022, Sita Ricerca became part of Pambianco.

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