About Us

Sita Ricerca was founded in Rome in 1983, specializing from the outset in market research applied to the apparel sector. Today, the company encompasses numerous research divisions, capable of covering multiple markets, from beauty to food, from parapharmaceuticals to large-scale retail distribution. In November 2022, Sita Ricerca became part of Pambianco.

Over time, starting from the 1990s, Sita Ricerca has established additional dedicated research divisions capable of covering various markets (from beauty to food, from parapharmaceuticals to large-scale retail distribution) and of responding, through the constant pursuit of modern methodologies, to the needs of a corporate world in constant transformation.

We see research as the integration between corporate strategy and the forward-looking capacity of the researcher. Partnership: we are partners, not just suppliers; Empathy: we resonate with the needs of our clients; Tailor-made: we offer a ‘customized’ working style.

Sita Ricerca boasts extensive experience and credibility in the world of marketing research. Our history began 40 years ago.

After over 20 years of collaboration with Nielsen Italy and another two decades as an independent entity, in 2022, Sita Ricerca became a part of Pambianco.

Over 100 clients, including brands, retailers, distributors, institutions, and industry associations
A carefully curated network of foreign institutes specialized in lifestyle sectors
A network of 250 interviewers
An online platform for managing quantitative research globally from Italy
An online community of 12.000 individuals for monitoring the evolution of consumption behaviours in Italy
A proprietary app for tracking purchases through the Fashion Consumer Panel

Experience and passion have allowed us to build and strengthen loyal relationships with numerous clients.

Decades-long experience in managing consumer panels
High capacity for processing and reworking a significant amount of data
In-depth understanding of consumption trends from a historical perspective
Credibility within the business community of the fashion industry
Flexibility to meet client needs
Extensive expertise in both quantitative and qualitative, as well as observational, ad hoc research.